The New Castle Community Partnership (NCCP) Invites You to Attend
The Community Branding Program
October 16th, 17th, & 19th
We thank the City of New Castle and the Division of Small Business, Development and Tourism (formerly DEDO) for their financial support. Ben Muldrow will be leading the efforts of this program. Ben stated at his May 4th presentation that branding is the definition, creation, and implementation of a system to share a community’s personality. He explained the need for towns to build a marketing system to promote themselves as a destination, while positioning it as a place that residents can be proud of, where new businesses will want to invest, current businesses can thrive, and where visitors will want to come. Community branding is not just the creation of a simple logo. Rather, it is a position, graphic identity, tag line, and style set that presents the overall vision and values within the place. Ultimately it will be the foundation of a seamless system to market and promote the community.
President – New Castle Community Partnership
The next phase will now continue assessing the various stakeholders’ perspectives on the character and values of the Historic New Castle area. Discussions will be about destination assets, local and external perceptions, and specific marketing needs. The meetings will be more about having residents and leaders in Historic New Castle communicate to Ben what makes Historic New Castle a special place.
The forums are all open to the public, you the stakeholders, we look forward to having many of you attend on October 16th. If you are unable to attend the forums, we do ask you attend the Public Meeting on October 16th, and again for the exciting “reveal” public meeting.
Agenda – October 16th – Public forums – all held at the Arsenal
2:00 pm – Tourism
3:00 pm – Arts and Culture
4:00 pm – Economic Development
6:00 pm – Public Meeting – at the Arsenal
October 17th – Cafe New Castle
8:00 am – Merchants Meeting
October 19th – at the Arsenal
6:00 pm – Public meeting – the “Reveal”